Super Sam to land at the Essex Country Show.

Super Sam's next visit is Billericay

After a busy summer enabling more cabinets across the county, Super Sam is now preparing for his journey to the Essex Country Show at Barleylands, Billericay, this weekend.

Essex’s broadband superhero will be making his fourth appearance of the year to raise awareness of the work which has happened so far to upgrade broadband services across the county.

Super Sam is championing superfast broadband on behalf of Superfast Essex, the county’s broadband improvement programme co-ordinated by Essex County Council, and will be at the Essex Country Show this Saturday and Sunday at the Superfast Essex stall in the trade area between 10am and 3pm. Super Sam’s aim is to let Essex residents know where superfast broadband is available and tell them what they need to do to access it.

So far 44 cabinets in 10 different exchange areas in Basildon District and Brentwood Borough have been upgraded to fibre broadband as well as 348 more county wide.

Right now and over the course of the next few years, Superfast Essex is installing superfast fibre broadband across the county. Super Sam and his team are bringing increased broadband speeds capable of 24Mbps and above to many rural communities. Find out more about Super Sam’s journey at Keep an eye out for Super Sam coming to a town near you!

As work is completed to upgrade the broadband network to provide superfast speeds, no homes or businesses are automatically connected – customers have to contact a broadband service provider and ask to switch or buy a fibre broadband service.

Super Sam said: “It’s my superhero duty to bring superfast broadband to homes and businesses in Essex and make sure that everyone knows how to get connected when the new technology arrives. I want to help people study and access information online, keep in touch with their friends and families by video-calling and watch the latest films and TV programmes without the need of buffering.”

Essex County Councillor Penny Channer, Deputy Cabinet Member for Broadband and Enterprise and Superfast Essex Steering Board Chairman, said: “Super Sam is helping to raise awareness of the Superfast Essex broadband programme, and how it can benefit communities. I encourage anyone who is visiting the Essex Country Show to go and meet Super Sam when he’s there, and talk to him about accessing superfast broadband in your area.”

Find out the latest broadband rollout information for your area at Anyone not covered by the Superfast Essex programme can register their demand for superfast broadband by completing the Make the Connection Survey at